Posts tagged Autosport award

Chicago Nissan Dealer Kelly Nissan Announces Brand’s Autosport Award

Nissan's GT Academy

While known mostly for their vehicles like the Altima and the Maxima, the Nissan Motor Company has also managed to make quite a name for itself in the competitive racing world as well. With high-performance vehicles like the GT-R and the 370Z, Nissan is causing quite a buzz on both the streets and the track.

We here at Kelly Nissan are always thrilled to here good news about the brand that we represent, and as a leading Chicago Nissan dealer feel that it’s our responsibility to share the info with our dedicated shoppers. That being said, we’re thrilled to announce that Nissan has recently secured the Autosport Award for Pioneering and Innovation.

The driving force behind the award came from Nissan’s innovative GT Academy program. Spawned out of an unorthodox pairing between Nissan and Sony starting in 2008, the GT Academy takes people who are good at racing video games and through an intense training period lasting a number of months, turns them into professional racecar drivers.

Nissan’s GT Academy Has Changed the Face of Motorsports

Nissan's Autosport AwardThe most recent season of the GT Academy had an amazing 41 podium finishes, resulting in five different awards at SRO’s Night of Champions. The unconventional program consisting of turning gamers into racers really impressed the rest of the industry, culminating in the Autosport Award for Pioneering and Innovation.

Nissan’s Director of Global Motorsport Darren Cox accepted the award on behalf of the company. “Everyone in this room knows a driver who should have got there but didn’t make it, but we’re finding drivers who didn’t even know where they wanted to be. We’re taking drivers from the virtual world to the real world and making them successful. The first year people thought we were lucky, and then we must have kept getting lucky!”

The GT Academy is certainly an interesting concept that seems to have garnered Nissan some real success, and as a leading Chicago Nissan dealer, we’re thrilled to see what the GT Academy has in store for the future. If you’d like to learn more about the GT Academy and what else the Nissan brand has to offer, please feel free to give us here at Kelly Nissan a call at 866-450-8110.

Chicago Nissan Dealer