Chicago Nissan Dealer Boasts the Brand’s Creativity in Rio

Finance a Nissan in ChicagoAt Kelly Nissan, our Chicago Nissan dealer, we are proud to work for a brand that is creative both in its vehicle’s designs and its company’s basis. At Nissan Brazil in Rio De Janeiro, workers created a drawing contest with the workers’ children to celebrate Children’s Day. The prompt was “Automobile of the Future” and who better to help than the automobile thinkers themselves. The team at Nissan Design America Rio agreed to be the judges and in the end, went above and beyond transforming the selected winners into real sketchs.

Sketches Turned Concept

Over a 10 day span in October, the children of Nissan Brazil’s workers submitted drawings to the contest. The kids were instructed to draw the car that they would like to see in the future. Winners were chosen after the Children’s Day. The level of creativity exhibited by the children exceeded everyone’s expectations. Beyond the three winners, the Nissan Design team awarded an honorable mention prize to one drawing showing concern with the planet’s sustainability.

Nissan Specials in ChicagoThere winners were as followed:

  • Karine, a five-year old daughter of a worker from Resende Industrial Complex

  • Sophya, a 10-year old daughter of a worker from Resende Industrial Complex

  • Gabriela, a nine-year old daughter of a worker from Resende Industrial Complex

  • Nathália (honorable mention), a 10-year old daughter of a worker from São José dos Pinhais’ Unity

After selecting the winners, the designers interpreted each drawing into professional sketches. At the same time, the designers were in the process of finishing two concepts that were presented earlier this year at the São Paulo Motor Show 2014. The Nissan designers gave the children’s drawings the same level of attention as they gave to the real concept cars.

Visit us at our Nissan dealer in Chicago to discover how truly creative our brand is. For more information, contact us at (708) 572-7490.

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Chicago Nissan Dealer Boasts the Brand’s Creativity in Rio